FlightScope Names Swing Labs a Technology Partner

For Immediate Release

Media Contact:
Sally J. Sportsman
Director of Public & Media Relations (North America)
FlightScope
(t) 407/293-5075


Stellenbosch, South Africa (December 13, 2007) – FlightScope by EDH Sport, a premier portable indoor-outdoor ball-flight and launch monitor, has named Swing Labs a technology partner. Swing Labs, a Web-based companion software for launch monitors, is a tool for retailers and clubfitters that provides equipment recommendations and that now supports FlightScope. This new partnership is part of FlightScope’s recently expanded presence in the North American market. FlightScope, the world’s very first 3D golf tracking radar, is building on its worldwide success with an increased emphasis in the U.S. and Canada.

“We are pleased to partner with Swing Labs for the purpose of enhancing the clubfitting experience for golfers,” said Henri Johnson, founder, CEO and Chairman of EDH. “Clubfitters, academies, retailers, green grass facilities and practice facilities are embracing FlightScope’s advanced technology, and Swing Labs provides valuable integrated fitting software.”

FlightScope, first demonstrated in Ponte Vedra Beach, Fla., in 2001 and introduced at the 2004 PGA Merchandise Show in Orlando, Fla., is in use at high-profile teaching academies and clubfitting venues worldwide, as well as for personal practice by tour professionals and other golfers devoted to game improvement. It is known for its ease of use as well as the precision and accuracy of its technology. FlightScope employs phased array and ballistic tracking technology to record accurately the ball trajectory and to provide actual launch data. The characteristic distinguishing FlightScope from existing launch monitor technology is that FlightScope records the trajectory accurately in the precise environment in which the ball travels, thereby providing actual rather than implied data. The resultant ability of golfers, clubfitters and instructors to see the actual ball trajectory at various angles allows them to make precise adjustments for enhanced performance.

“We look forward to offering a combined FlightScope – Swing Labs equipment fitting solution to FlightScope’s U.S.- and internationally-installed base of clubfitters,” said Mark DiMare, president of Swing Labs. “FlightScope’s indoor/outdoor capability, graphics and data, together with Swing Labs’ equipment database and fitting reports, make for a valuable user experience.”

EDH, maker of FlightScope, is a product development company founded in 1989 by Henri Johnson, inventor and electronic engineer, and is based in Stellenbosch, near Cape Town in South Africa. EDH develops products for the defense and sports markets, and has as its core expertise the design and development of 3D tracking radar systems.

FlightScope, which enjoyed great success this year at the London and Munich golf shows, will exhibit at the PGA Merchandise Show Jan. 17-19 in Orlando, Fla., as follows: at Demo Day, in Booth #995 and at the Equipment Testing Center.

For more information, see www.flightscope.com